The Program

How the
Lab works.

Participants leave with a business model, a revenue plan, and the tools to run both.

Four
phases.
Ten
weeks.

Structured around what artists actually need: not inspiration, but infrastructure.

01
Weeks 1–2
Pre-Work & Recruitment
  • Recruit through city partner channels and select a cohort from the local creative community
  • Baseline assessment of each participant's current business stage
  • Audit of local arts resources so the curriculum fits the city
  • Pre-work materials distributed before the intensive begins
02
3 Days On-Site
Intensive
  • Entrepreneurial mindset and the founder's perspective
  • Business models and revenue streams for creative practitioners
  • Copyright, royalties, and the creator economy
  • Modern tools — distribution platforms to AI-assisted development
  • Sponsor products taught as working tools in the Artist Business Toolkit
03
Weeks 3–8
Async Implementation
  • Structured sprints: release or promote a project, set up back-office operations
  • Weekly office hours and group coaching sessions
  • Participants work with the Artist Business Toolkit
  • Peer accountability pairs and milestone check-ins
  • One-on-one coaching for participants who need it
04
Final Week
Showcase & Certificate
  • Community showcase with partner branding, open to stakeholders, city officials, and local press
  • Participants present their business and the work they shipped during the program
  • Certificates endorsed by the program team and the city's cultural office
  • Alumni network activation and continued toolkit access

The program ends.
The infrastructure stays.

Your city leaves with trained entrepreneurs, an alumni network, a toolkit, and a cohort of people who know how to teach what they learned to the next group. The Lab seeds a local creative innovation center and jumpstarts it for you. Whether your city continues to grow it is up to you — but you'll have the people, the knowledge, and the model to do it.

Duration
10 Weeks
Intensive
3-Day On-Site
Async Coaching
Weeks 3–8
Cost to Participants
Free
Cost to City
Free
For Cities & Arts Councils
Bring the Lab to your city.

We need a venue introduction and your community channels. Your city handles the door. We handle the rest.

Cities partnership →
For Sponsors
Become a founding partner.

Founding Sponsors help design the inaugural program, co-develop the toolkit, and decide how participants first encounter your platform.

Corporate partnership →